The German power company Innogy, spun out from RWE, announces a new strategy embarking the 4 P's market position, performance, portfolio and partnership. The strategy comes along with an investment of €1.2 bn over the next year into solar and other technologies, that aims to establish global standards towards a clean energy transition. On its way to become a new global player, this year Innogy has incorporated the PV power and battery storage manufacturer Belectric. Moreover, the company that has installed EV charging stations in over 20 countries already, sets new targets in "selected emerging markets", without explicitly mentioning any countries. Exciting times, for those who are a part of Innogy (already)!
“If you want to be successful in the energy world of tomorrow, you will need economies of scale and profitability, along with the respective skills. With the four keywords of "Position, Performance, Portfolio and Partnership", we’ve placed our strategic focus on precisely these critical success factors,” Peter Terium, chief executive at innogy, said.