I really like E.On's marketing here. It's all about changing people's perception of electric vehicles. Many have outdated or unfounded views on electric vehicles and educating the general public is a huge task and challenge for the industry. Having the major utilities offering EV charging solutions to their massive customer base is a significant step in gaining mass market adoption. We are very proud to be working with some of the leading EV charging companies to recruit the top talent they need to drive the e-mobility sector forward.
Anthony Ainsworth, global head of marketing at E.On, said the campaign was about urging the public to “reconsider what they think they know about electric vehicles”. Research conducted by the utility found that 70% of those it surveyed would not consider purchasing an electric vehicle, with 41% concerned that they would run out of power and 34% arguing that a lack of public charging bays would hold them back. “Our aim is clear, to remove the perceived barriers of electric vehicles to really help improve the electric future for our customers. We are doing this by developing a growing network of charging points throughout Europe; whether at home, at work or on the go, from the city to the mountains. We are investing in superfast charging technology including the first superfast charging station in Germany, being installed later this year”